With a heritage of creating designer clocks that spans over 40 years, family business Diamantini & Domeniconi is known for Italian craftsmanship and exciting, innovative designs. In the last seven years, the brand has made a major change to its aesthetic, with the look moving from the traditional to the ironic.
We speak to Gianluca Domeniconi about the exciting change in Diamantini & Domeniconi’s design style and what inspires the brand’s fresh and dynamic approach to designer clocks…
Q: How did you become involved in the family business?
A: Diamantini & Domeniconi was founded in 1968 and specialised in the production of classic grandfather column clocks, barometers and thermometers. Since I was a child, in the summer holidays I spent many afternoons at the factory with my father. My commitment has grown over the years and, after my studies, it was natural for me to help my father in the direction of the family business.
Q: Where do you think your passion for design comes from?
A: It comes from my curiosity, it leads me to seek new forms which do not necessarily follow the styles imposed by the fashion of the moment.
Q: How would you describe the Diamantini & Domeniconi look?
A: Simple and minimalist with attention to detail that can make even a simple object like a clock an original piece.
Q: Where do the design inspirations come from?
A: I work together with our designers and I evaluate their proposals and ideas. I also like to find ideas for new clocks during my travels; from the colours I see on the street to the pages of fashion and furniture magazines.
Q:In more recent years, the look and feel of Diamantini & Domeniconi products has changed significantly, how do you describe this change?
A: Since I started to work personally on the new collections, I have tried to radically change the image of the company. We've gone from producing classic clocks linked to the tradition of watchmaking, which are rich in decoration with inlaid woods, to designer clocks which are very simple and often ironic. This is thanks to new ideas which are brought by the many designers I collaborate with.
Q: What do Diamantini & Domeniconi pieces bring to the home?
A: A smile.
Q:We love the bold and colourful clock collections, do you have a favourite piece or range?
A: I like clocks like Catino or Nature, which are made with simple materials such as rough wood or those that use banal, everyday objects in an unusual way.
Q: What do you think makes a good design?
A: A good design is the one that manages to combine new materials, simple shapes, functionality and an original idea. A piece of good design is an object that never gets old.
Q: What other designers do you admire?
A: I really like the work of Konstantin Grcic, Constance Guisset, Alfredo Häberli and Paolo Ulian.
Q: How would you describe your own style?
A: It’s a light style that never takes itself too seriously.
Q: What do you like about working with Houseology?
A: I like the idea of selecting products that are not only good for me, but are products that are successful and inspire people’s imaginations too.