Apartment Apothecary Interview

Filled with interior design ideas, style inspiration and craft projects, Apartment Apothecary is one of our favourite blogs, we speak to founder Katy Orme....


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From beautiful craft ideas to innovative styling suggestions and interior design ideas, Apartment Apothecary is crammed full of the kind of inspiration that we Houseologists love! We were delighted to chat with founder of the blog, Katy Orme, to discover more about her own design loves and inspirations…

Q: Tell us a little bit about your blog, Apartment Apothecary:

A: My blog is my happy place: it’s somewhere I can share all of my decorating and styling ideas, room makeovers in my own home and craft projects. I try to provide a mix of accessible and practical design tips based on my own home as well as a good dose of inspiration from more aspirational interiors.

Best interior design blogs - Apartment Apothecary

Q: What made you decide to begin Apartment Apothecary?

A: I discovered Pinterest a couple of years ago, which led me to the world of blogging. I very quickly decided that I had to have my own as it seemed like the perfect way to share and develop my decorating and styling ideas, which were constantly swimming around my head. I love the blogging community and engaging with my readers; beginning my blog was the best thing I’ve ever done.

Q: Where do you think your passion for design comes from?

A: I’ve always been obsessed with interiors, which probably began when I was 11 years old when we moved house and my parents asked if I wanted to decorate my own bedroom. I thought that was the best thing that had ever happened to me and proudly got on with painting the walls peach with sponged pale pink on top – not sure that would be my choice now! From that point onwards, I redecorated my bedroom every year and did a bathroom, living room and kitchen makeover for my parents over the years before I bought my own flat to experiment with.

Apartment Apothecary - Katy Orme's home

Q:Where do you look for inspiration when you are creating blog posts?

I love looking at fellow bloggers’ posts, magazines and Instagram. I get a huge amount of inspiration from visiting other people’s homes, especially when I style home tours for magazines. I come home filled to the brim with house envy and ideas for how to change things up. I also get lots of ideas from visiting shops and once came home and completely re-styled my kitchen based on a shop display and passed those ideas on to my readers too.

Q: Can you describe your own home?

A: My home is a good sized two bedroom flat. We are really lucky to have floor to ceiling windows in the bedroom and sitting room so it is flooded with light. It’s a new build flat, which is not my preference – I would far prefer to be in a Victorian terraced house – but I have tried really hard to inject some personality and character into what is otherwise a soulless white box. I didn’t want to lose any of the space or light so I kept the blank canvas, which is white and bright, and have added eclectic furniture, vintage finds and soft textiles to make it more of a home, rather than a generic central London flat. One of my readers once said that my home was like a visit to Scandinavia via an English car boot sale and I love that description!

Apartment Apothecary - Garden Trading Bermondsey Table Light

Q: Is your interior style mirrored in other areas of your life?

A: I’m the sort of person that finds it difficult to focus or concentrate if I am in a cluttered or dark space so I try to make my home as light, white and uncluttered as possible so I suppose my interior style is based on my mental state, if that makes sense. I am so much more motivated on a beautiful light day so I try to create spaces that allow the light to bounce around the room and feel as uplifting as possible.

Q: Can you give us your top five home styling tips?
  1. Experiment and don’t be afraid to change things up.
  2. Always have at least one continuous element threading through your home to create cohesion; it could be a colour, flooring, a style of furniture or textiles.
  3. When styling shelves or any surface, add a variety of objects with different textures, heights and sizes.
  4. Use plants to add interest to any room and bring a touch of nature indoors.
  5. Make sure you get the lighting right as otherwise it can kill a room.

Apartment Apothecary neutral kitchen ideas - Le Creuset

Q: Which of the Houseology looks are you and why?

A: I would definitely be the Urban look as I love the simplicity of the Scandi vibe and my favourite colours of the moment are dusty and blush pinks, which I have all over my home this winter and will be decorating with at Christmas. There is lots from that look that I want in my home now!

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