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Craft meets art, function meets form & material meets potential.
& Tradition is a frontrunner in Nordic style, creating pieces that show a respect for nature and emphasis on the beauty of raw materials. Its fresh, contemporary designs are instant interior classics.
& Tradition bridges Nordic tradition and heritage with contemporary design.
Established in 2010, the company is founded on the principle of tying tradition to innovation.
Each collection works to reshape, redefine and reinvent the materials, techniques and forms that make Nordic design famous around the world.
Featuring pieces from the masters of yesterday like Arne Jacobsen and Verner Panton, & Tradition champions the leading designers of today and the future talent who will create the next generation of Nordic design classics.
& Tradition believes the principles of quality are timeless, but the beauty of design and will never stand still.
By using new materials and techniques, the company aims to challenge the established norm and break boundaries in design. The result is elegant, exciting designs that are distinctly Nordic yet innovative and fresh.